Love your customers?
Show it with the WriteMark®
The WriteMark® is the international quality mark for plain language. It gives your customers independent proof that you have checked your communications for clarity.
Commit to clarity and tell the world
If your organisation is making the effort to communicate in plain language, why not tell people?
Show your customers you care
The WriteMark® tells your customers you care about their needs. It shows your commitment to being clear, open, and customer-focused.
Build trust
Clear communication builds goodwill and trust. The more a customer understands of your service, the more they can trust your brand.
Get it right first time
When you communicate in high-quality plain language, more of your customers understand your content first time. That reduces the cost of questions and complaints.
What is the WriteMark®?
The WriteMark® is a quality mark awarded to documents or websites that achieve a high standard of plain language. Independent assessors evaluate your content against a rigorous set of criteria.
The mark is awarded only when your content genuinely meets the standard — giving your audience real confidence in your commitment to clarity.
Aligned with ISO 24495-1 — the international plain language standard. The WriteMark® criteria are reviewed regularly by a committee of experts to keep them in line with current research and best practice.
Why get the WriteMark®?
A variety of organisations across sectors already hold the WriteMark® — from financial services and insurance to government and health.
In the UK, Consumer Duty and other regulatory pressures make plain language a business priority. The WriteMark® gives you a credible, independently assessed way to show you take it seriously.
Getting the mark shows that clarity is part of who you are.
WriteMark® History
An international mark with local expertise
Plain language has no borders
The WriteMark® was launched by Write Group in New Zealand over 20 years ago. It's fast becoming the recognised quality mark around the world. Narratology is the official UK agent. View the New Zealand website.
Ready to get the WriteMark®?
Contact Narratology, the official UK agent. We'll talk you through the process and answer your questions.